Must Haves for Horror Fans – Part 1
OK horror hounds, it’s time for some basic training. I understand there are a lot of new recruits out there, and even some lifers, that need the foundation to become a true horror aficionado. Now, put your chainsaws and machetes down and listen up. I’m going to give you a list of books and authors you must know inside and out. Are you hearing me Private Pyle?
Decades later and I still obssess over Full Metal Jacket. I’m not going to say you look like 50 pounds of chewed bubble gum. I won’t raise my voice. I’m simply here to open your horror eyes a little wider. Shall we begin?
This is what you should read to see how a master works their trade. I’m only leaving out Stephen King because he’s soooo obvious.
Algernon Blackwood. Get your hands on everything he’s ever done. Read it at night and enjoy your nightmares.
M.R. James. I can’t count how many horror writers cite him as an inspiration.
Richard Matheson. He’s the author of I Am Legend, Hell House, the best Twilight Zone episodes and Kolchak, The Night Stalker. “Nuff said.
The Haunting of Hill House by Shirley Jackson. Maybe the scareist haunted house novel ever written.
The Store by Bentley Little. So close to the truth that it’s terrifying.
The Girl Next Door by Jack Ketchum. Gut wrenching, brutal, incredibly sad and real. A master work. The Monster Men reviewed it on our podcast. You can check it out here.
The Magic Cottage by James Herbert. I’m always astounded by how many folks in America have never heard of Herbert. He’s only like the Stephen King of the UK. You can’t lose with any of his books, but I highly suggest you start with this one. He just passed away last month, so cherish each book as you tread down the path of discovery.
Curfew by Phil Rickman. Another UK import, Rickman’s books can be hard to find, but when you do, treasure them.
Richar Laymon. He was taken from us way too soon, but thankfully he was prolific. Almost every up and coming horror super star waxes poetic about his books. My favorites are Bite and One Rainy Night.
Ghoul by Brian Keene. Yes, Keene may be responsible for resurrecting the zombie genre, but Ghoul is still my favorite.
Oh no, I’m not stopping at 10. My list goes to 11.
Boy’s Life by Robert McCammon. Words can’t express how great this book is.
You have your list, now hit the bookshelves. Hard. Stay tuned for part 2 where I highlight movies.
And if there are any books/authors you feel should be on the list, speak now or forever hold your peace.
Dismissed!
Getting off the Island : Writing Life Rafts
When it comes to writing, we often feel like we’re on a desert island. Some days, we’d love to run into Gilligan just to have someone to talk to. We chose this path, and we have to go it alone (cue The Hulk walking away music).
Yes, writing is a solo endeavor, but you can get a helping hand from time to time. A lot of people don’t know where to turn. Here are a few reference materials that will not only walk alongside you, but also help you get to your destination. Being a horror writer, I’m going to come at this from that genre’s angle, but this is really for everyone.
Inspiration/Self Help
There are so many writing self-help books out there, you can spend a lifetime reading them and never getting any actual writing done. In my 20 years of writing, I’ve found two books have helped me more than any others. The first, naturally, is Stephen Kings On Writing. There’s no magic here, just good homespun advice that you a put into practice right away, The second is Errnest Hemingway on Writing. The man changed the way people read and write. Learn at his feet.
Writing References
I know that every english teacher will tell you Strunk and White is a necessity. I have my copy sitting on my shelf, but it has enough dust on it to choke a horse. I much prefer Bill Bryson’s Dictionary of Troublesome Words. Not only will he teach you the difference between affect and effect, but he’ll amuse you as he guides you along.
Submitting Your Work
For my money, there’s really only on place to go, and that’s the Writer’s Market. I prefer the online version to the biblically sized print because it stays current and won’t strain your arm. Here you’ll find agents, publishers, magazines and guidelines for submission.
For a horror writer, you can also join the Horror Writer’s Association (HWA) and persuse all of the genre specific materials they have on archive.
Marketing Your Work
And you thought all you had to do was write!
Marketing and promotion are a large chunk of every writer’s life. Learn how to do it best by picking up any of Kristen Lamb’s books, We Are Not Alone : The Guide to Social Media or Are You There Blog? : It’s Me, Writer. I’ve read more books on the subject than I can recall. These 2 short books are all you need. She gives tips that work the moment you put them in place. Great stuff.
Knowing Your Genre
I know I’ve said this a million times, but you can’t expect to be a writer if you don’t read…a lot. So if you’re a horror writer like me, you need to read as much as you can get your hands on. Know what works, what sells, where the genre is going, where it’s been. I know there are a lot of Leisure horror fans that were crestfallen, like me, when they went under. The good news is that a lot of those writers are putting out books with my publisher, Samhain, because that’s where editor superstar Don D’Auria has set up shop. But make sure you read in other genres as well. Being well rounded only makes you a better writer.
See, short and sweet. No need to be bogged down with books and organizations to follow, but at least you know there’s help out there. We don’t need Professor to get off the island from time to time.
What are some of your favorite writing themed books? What’s worked best for you?
Writing What You Love & A Case For Keeping Your Day Job
We all want to do what we love for a living, right? I know I do. They say (and we all know who they are) that if you choose a job you love, you’ll never have to work a day in your life. I think I might make a poster of that, complete with a picture of my cat sleeping on the radiator.
Writers are often asked, especially when they are starting out, if they plan to make writing a full time career. You know, quit your stultifying 9 to 5 job and live off the fat of the advance and royalty checks that will shower upon you like rain in Dublin. Naturally, we’d all love to do this. That dream is right up there with winning the lottery. Getting your first book deal feels even harder than hitting Lotto.
The truth is, only a small percentage of authors can rely on what they bring in from their writing as their sole source of income. Next time you go to your bookstore at say, 11am on a Tuesday, pay close attention to all of the names you see on the spines of the books. The vast majority of those folks are slaving away at some office while you’re out browsing.
Where’s the glamour in that? What’s the point of struggling to get published if I still have to clock in every day and stare at my cubicle walls?
I’m here to tell you that there is an upside to this. When we commit to being a writer, we’re basically juggling two full time jobs. The day job pays the bills and hopefully gives you some sense of fulfillment and accomplishment. Writing feeds the soul and puts you in touch with your passion. Keeping up with both jobs also gives you freedom and peace of mind. That’s right, I said you’ll have more freedom, even within your cloth covered cube!
What’s this upside I seem so hellbent to profess?
• Publishers don’t give writers benefit plans or retirement savings. Anyone over 30 with kids will understand the importance of this. In fact, a lot of people consider this more important than salary when considering a job.
• Your day job gives you a steady paycheck. That means you can plan your finances, count on buying groceries every week and paying the rent every month. There are no cash dry spells when you have a day job.
• Because you don’t depend on writing to keep you and your family from living in a cardboard box, you have the FREEDOM to write about the things you love and are passionate about. You take on assignments and book projects that you want to do, not just ones that you need to do in order to survive.
I write horror. Unless your last name is King, Barker, Koontz or a handful of others, you’re confined to being a midlist author, which means the financial payoff will not have you putting a down payment on that pretty Jaguar.
Of the few horror writers I know who make writing their only career, I see their stress and have been told by more than one to treasure my day job. It’s stressful when you have to produce a prodigious output and hope that publishers will accept it and pay something worth the effort. There are no guarantees. Writing in genres they’d never read in becomes a necessity. Did I mention the stress?
Look, we all should dare to dream about landing that game changing book or movie deal that will put our 9 to 5 days behind us. It’s the carrot that keeps us chasing the stick. But don’t fret that you’re on published book #7 and still saying hi to your boss every morning. When you go home at night, you get to dive into the world you love most, and you get recognized and rewarded for it. Not too shabby.
Now, what’s your opinion? Do you think I’m crazy to embrace my day job or spot on? Have you managed to become a full time writer? Share a war story.
New Contest, Mothman and Soggy Book Fairs
Before I share what it was like to be at an outdoor book fair where rain played peek-a-boo all day, I figured I’d start with the fun stuff. I have a new contest starting today for my book, Evil Eternal. Right now, there are 2 very nice reviews on Amazon for my demon-ass-kicking novel.
When the review # hits 10, I’m going to pick one reviewer to win a $25 Amazon gift card plus some signed stuff, or as I like to call it, paraphenalia. Love that word! So, if you’ve read the book, pop on over to Amazon, and be in it to win it.
For all you Monster Men fans, our latest episode is alive! This time we talk about the high-strangeness of The Mothman. There is so much involved in this story in terms of the paranormal, it’s mind boggling! Check it out on the Monster Men tab right here.
OK, now on to the book fair. Last Saturday, I attended the Books Without Borders event at the scenic Yonkers waterfront. To me, this was a perfect locale. It’s right on the Hudson River looking across at the Palisades, and there are tons of restaurants right on the boardwalk, not to mention new apartment buildings loaded with potential attendees.

A nice morning to take the boat out!
We got there nice and early. I think we were the second table to set up. Everyone in charge of the fair was incredibly helpful and optimistic. Why optimistic and not just plan old thrilled? Well, you see, there were a lot of clouds up in the thing we call a sky and the air was heavy with the smell of oncoming rain.
No matter. With the help of my lovely wife and daughter, they had the table set up in no time while I drove my car to the assigned lot and made the mile walk back to the author area. Gotta say, I was impressed. I may hire them out for other authors.

Hunter and Ivy, ready for the crowds to descend.
We had to wait almost an hour and a half before the fair officially started, but that gave me time to meet my fellow authors and talk like writers.
“Here here, my good man. I’m having the devil of a time getting my syntax correct with my latest novel. Dare say you have any suggestions?”
“You are in a bit of a pickle. Mayhaps we should retire to the parlor for a good brandy. The muse always seems to come to me when my belly is warm and the cigars are tightly rolled.”
Or something like that.
Anyway, it didn’t take long for the first tiny droplets of rain to patter down upon our paper babies. Needless to say, we were all concerned. The rain would stop, then start again, never too hard, but enough to do damage to hundreds of books. So, what do you do when it rains at a book fair and you have a table full of books? You run to the store and get Ziploks!

Books should always wear protection.
Big thanks to wifey who thought of that one. So, we had saved the books, but now we had another problem. The bad weather was keeping the people away. It kept them away in droves. In packs. In, well, you get the point. Instead of crying over spilled storm clouds, we made the best of it. So while some authors packed up early, we tarried on. And I’m glad I did. I got to meet some awesome people (that means you, Nina, Shai, Gary, Ariel and Jackie), and despite having to move the table to a dry zone when the rain really decided to kick ass, I did pretty well in terms of sales.
And wouldn’t you know it, with a little over an hour left to go, the sun came out and the day turned beautiful. My oldest daughter came back from a Broadway show and joined us and all was right with the world.
So it wasn’t the greatest book fair ever. Big deal. Despite the rain and low turnout, I still had a great time. I got to meet fans, new authors, had a great chicken parm at the restaurant behind the table, did a radio interview (finishing it just before the band roared to life…you can listen to it here, and stay with it when the connection gets lost for a minute) and spent an entire day with my family. I’ll trade books in Ziploks for that any day.
Dreadful Tales Samhain Celebration Wrap-Up
The wonderful folks at Dreadful Tales were nice enough to dedicate an entire week to Samhain Horror, with interviews, reviews and articles with authors (such as myself) and editor Don D’Auria. If you’re a fan of horror, this is a treasure trove of insight and hopefully a reason to add to your “to read” pile. You can catch up on everything right here! Dreadful Tales Samhain Celebration Wrap-Up.
It’s Here! Evil Eternal vs. The World
It’s a great day here in the Shea neighborhood. My second book with Samhain Publishing, Evil Eternal, is now available and can be had a pretty damn good price (under $5!). I’m honored to be part of the Samhain family and have been impressed every step of the way since they took this orphan in last year.
Now, I’ve already given you an excerpt in a previous quote, breakdown of the book on my Books page along with some advance reviews. So, what the heck esle do I have to talk about (other than the various posts and article on my blog tour—see previous post)? I figured I’d give you a little Shea family snapshot and show you how Evil Eternal grew from a tiny idea to a full-fledged, demon-killing novel.
Way back when Bill Clinton was asking the world to define the word ‘is’, I got a spanking new computer. The best way to test drive that Gateway was to write a short story, preferrably something with larger than life characters, demons and gore. Hey, it’s what I was in the mood for at the time. Well, I cranked out a short story about this undead priest called Father Michael who stumbles upon scenes of carnage wrought by a demon called Cain (he of Cain and Abel infamy). 
I wrote it, I read it, I liked it. So did other folks I showed it to. I went on to write another story, placing Father Michael in the NY sewer system seeking demons in dark, filthy tunnels. About a year after I had written both stories, a Bram Stoker nominated horror website came to me to see if I had any ideas for a monthly e-serial. I thought, hey, I’ve got just the thing!
So for a few months, I wrote new chapters for the website, leaving each on a cliffhanger. It was great fun. Alas, the website shut down well before the story was finished.
There were plans to make it a graphic comic and a great friend started preliminary artwork. Comic publishers were contacted, but no one took the bait. Oh well. I may be a big comic book reader, but I was never too saavy about the business side of the medium.
I had an ending that was just itching to be written, so I went back and finished what I started and had a dandy novella. And that’s the way it sat for quite a while.
Enter Samhain, stage right. As I was digging through my drawer of misfit manuscripts, I showed my editor the novella. The next question was, “Can you flesh it out and make it a novel?” Hell yeah, I can! I dove back into the Evil Eternal world and added a new beginning, ending and beefed up everything in between. I had a ton of fun writing it. This is ‘let your freak flag fly’ territory.
And now it’s finally here. Be sure to check in at the ‘ol blog and chain and the various blog tour stops for giveaways and fun. Next time you’re in church, thank a priest. They may save you from death at the hands of a demon some day.
Rethinking Book Signings : One Writerly Dude’s Approach
I’ve always wanted to build a better book signing, and with the launch of my book tour this past weekend I think I may have done it (cue Dr. Frankenstein’s laughter of the demented). There are valid reasons why I wanted to change things up this time around.
When I published a very small book years ago, I went on a mini-tour that included about 7 signings, most at mom and pop bookstores, and a few large chain stores. I had mixed results. The majority involved me sitting behind a table, hoping someone would look my way and take a peek at the book. I’ve noticed that a lot of people are wary of approaching authors. Trust me, we’re happy to talk to you, and almost all of us don’t bite! I was usually able to sell a handful of books at the mom and pops.
I had two nightmare signings, both at major outlets. One was on the 4th of July. Naturally, no one was in the store! To make things worse, they put me under a sky light so the 95 degree sun could melt me to the chair. The only thing I succeeded in doing was convincing the lone customer not to buy Hilary Clinton’s book that was on display behind me.
The next one was even worse. I’m not a public speaker. Well, when I got there, they had set up a podium and about forty chairs and expected me to read from my book. Lucky for stammering me, the only people in those chairs were my wife, her friend and a support group for people with hepatitis-C, who were busy holding their own meeting and not paying attention to me. I sold 1 whole book that night, which was an improvement over the zero sold on Independence Day.
I’ve attended my fair share of author signings and have come to the conclusion that I hate author readings. Unless they are classically trained in the art of acting and public speaking, their voice interferes with the voice I then bring to the book when I read it. Very few enhance the experience.
So as I geared up to promote Forest of Shadows, I feverishly tried to come up with a unique way of making a book signing a bigger, better experience for those who come to see me. Heck, they’re going out of their way to attend, I better give them a show to justify their precious time.
To erase my bad experiences of the past, I made sure I got a signing at a Barnes & Noble. Big time, big pressure.

What I did next was examine my genre, the topic of my book, and other things I have done to promote it all along and combined them into what I felt was a fun, informative evening. Here’s the game plan:
- My book is a fictional story about a ghost hunter. So, I decided to focus on ghosts in general, not just the ones in my book.
- I do a video podcast called The Monster Men where my buddy and I talk about all things horror and scary. We went back to look at episodes where we talked about ghosts and created a 10 minute video. It centered on my ghost trips to The Queen Mary, The Manhattan Bistro and my own experience in a haunted hotel room in Spain.
- I created a slide show that showed all kinds of ghost pictures, as well as intermittent slides showing my website and logo. I added some sinister music to it as well. As people filtered in, I had the slideshow and music going to get and hold their attention.

- I started by asking what people believed in (Bigfoot, UFOs, Ghosts) and handed out candy prizes for those brave enough to raise their hands. This got them involved and gave them sugar rushes! I also kept a bowl of cookies on the table.
- I talked a little about the book and wove humor with the horror throughout. I showed the video, stopping every now and then to add a funny anecdote or two.I also made sure I was on my feet and walking around, making eye contact with everyone. As an added benefit, it helped me burn off nervous energy.
- After the video, I talked a little more about the book, just for a couple of minutes, and asked people to share their own paranormal stories.
- Then it was time to sign! I also created a posterboard of the cover of my book at Staples for $10 and asked them to sign it for me as I signed their book. Now I have a great keepsake and they had a blast signing it. How many authors ask their readers for their autograph?
- Lastly, I created postcards that promote my next book, website and Monster Men podcast and put them in each book.
The key to everything was to have fun and make it a great night. I keep thinking I’ll bring a smoke machine to the next one, but my kids roll their eyes on that suggestion.
Best of all, I started with a table loaded with books and came a hair from a total sellout. There were only a couple left by the end of the night, which I signed so they can display them prominently in the store.
Now, I’m not saying this is the definitive way to do your own signing. You have to do what you’re comfortable with. Be creative. Make ‘em laugh. Be interactive. If you can do all three, you’re in for a hell of a night.
Dance With The One That Brought You
“You gotta dance with the one that brought you.” – Lyric and title to a Shania Twain song and a much older adage.
Everyone reading this has someone in their life that set them on their current path. Right now, it’s time for me to hit the dance floor.
When I was a kid and people asked me what I wanted to be, I usually gave one of two replies. I was either going to be a radio DJ (thanks to WKRP in Cincinnati) or a Playboy photographer. Mom was so proud. As I got older, my future plans grew fuzzier until my only goal was to make it to the next day, hopefully employed.
Did I want to ever be a writer? I think there was a three month period around the time I was 16 when it sounded like a pretty cool idea. After hammering out a couple of quasi-sci-fi stories, I opted to go cruising and hitting on girls instead.
So who brought me to the writing dance? I have one person to thank for that. His name is Norm Hendricks. I’ve mentioned him in some interviews in the past. It’s about time I gave him his full due.
You see, Norm and I meet when we got a job in customer service at the phone company. That job sucked so bad, I still have mental and spiritual scars as pink and fresh as the day they were made 20 years ago. It was a terrible place, run by dolts that would make Dilbert cringe. Norm was one of a handful of people who made going to work worthwhile. Plus, he was a fellow Mets fan, elevating him to the top of the good guy list. Better still, he made me laugh my ass off, daily. Case in point, in a department meeting with our new director, for shits and giggles, he introduced himself as Nemo Cranston. I nearly had an aneurysm holding in my laughter when the director replied, “It’s nice to meet you, Nemo.”
One day, I spied Norm working on a book and was intrigued. I thought writers all lived in cabins somewhere and lived full, rich lives that didn’t involve descending into the 7th circle of hell each day, hawking Friends & Family. Yet there Norm was, a guy with one of the funniest and most unique minds I’ve ever come across, working at his novel.
He took writing seriously, and I was blown away by his skill. With his encouragement, I started to dabble, terribly, but it became a wonderful escape from the banality of real life. Plus, it strengthened the bond between us. It was a win-win before that asinine phrase came into being.
Since that time, Norm has published three books: Forever Indian Summer, Monstrous and The Forgotten Sleeper, which I’m reading now and slack jawed with amazement at the concepts he’s woven within its pages. He hits on heavy topics with a poetry all his own, expressing ideas that I could only guess at in fever dreams. I read his work with a real sense of pride. And where others may only get to know him through his work, I’m one of the lucky ones to have watched him secretly throw Certs into people’s drinks at parties or performed with him on stage with a band of merry, musical misfits.
What inspires me more than anything is the fact that Norm writes because he loves to write. He doesn’t give a crap about what he could potentially get in return for his hard work. He is a true writer. He’s given more to me than he’ll ever know.
So yeah, my dance card will always have Norm’s name on it.
Who’s on yours? It’s never too late to dance.















