A huge thanks to author Matt Manochio who boldly explored the world of marketing and selling his book and lived to tell the tale…and provide invaluable information!
How many books do I need to sell to make a bestsellers list?
Every author at some point has Googled a variation of that question. Because let’s face it: most of us want to see our name on The New York Times bestsellers list right above or below whichever 50 Shades book is befouling that list, and there’s no shame in admitting that. (Yes, technically it would be nice to be #1, but you’ve got to start somewhere.)
So how do I get on the bestsellers list without cashing out my 401k and buying 9,000 copies of my book? (I read somewhere that 9,000 is the number of books you’d need to sell in a week to get on the NYT list. Whether that’s true, I have no idea. God bless what you read on the Internet.)
My point is you need people to buy your book. And for a…
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I’m about to let you in on a secret that will help you write that book that’s been dying to get out. The best part is, you can do it without having an existential crisis.
It’s been too long since I’ve posted anything about writing in the trenches in this genre I love so much. Back when I was locking myself away in my room, tapping out words and getting nothing but rejection or worse, silence, I never dreamed I’d be in the position I’m in today. Sure, I did it with the goal of legitimate publication (whatever your own definition of that may be), but I just never thought I’d have a year like this one with three books coming out and writing four more for three different publishers for next year.
I’m not a full time writer. Writing doesn’t have health benefits, and if you’ve stopped by the blog and chain, you know I need them for my wife, who is the queen of auto-immune diseases. So I have a full time job that is more than that – it’s a solid career that can’t be ignored or pushed to the side. I have two amazing kids – teens now –the same number of cats, old friends, new friends, things to do and places to see every day.
The question everyone asks me is, ‘How in the world can you manage to write several books a year? Do you sleep? When’s the last time your family saw you? Or you saw the sun?’
My answer is usually that I just sit down and write because I truly enjoy the process. And yes, that is part of it. But what is the process?
Basically, what works for me is something I’ve called The Thousand Word March – or TTWM if I’m too lazy to say or spell it out. When I started working with editors, I quickly found out that they think and talk in terms of thousands. Discussing the length of your work in progress, whether it’s a story, novella or novel, it’s all about word count, not the number of pages or file size of your Word document.
They’ll say, “I’d love it if you could get me that novel under 95,000 words, but no less than 90,000.” Or if you’re pitching a novella, they might say, “Anything between 28,000 and 50,000 words will do it.”
So, if they’re thinking in thousands, I had to rethink the way I worked and made my own projections. My first horror novel, Forest of Shadows, was a true labor of love. I worked on it for almost five years. When people asked about my progress, I’d tell them I was 185 pages in and so on. Come time to pitch it to the sole publisher I sent it to (fodder for a later post), I proudly stated it was 550 pages.
But to an editor, 550 pages does not translate. The number of pages I write will never equal the print pages in a book because of font and paper size, spacing, etc. It turned out my 550 pages equaled over 100,000 words, which was a little more than Samhain wanted at the time. So, I had to do some editing to get it under 95,000.
When it came time to write my next book, I came up with The Thousand Word March to wrap my head around the best way to proceed. Knowing that my editor would like something between 85,000 and 90,000, I looked at the calendar to see how long it would take me to get the first draft done. Since my editor also hinted that he’d like me to write two books a year for him, I knew I couldn’t just cruise along at my own speed. That’s a good thing. It prevents procrastination from rearing its ugly head. Nothing works better than a fire under one’s posterior.
Staring at the calendar, I thought, if I just did 1,000 words a day, I’d have a 90,000 word book completed in three months. Hmmm. A thousand words a day. I could do that. I don’t have tons of free time, but I almost always have time to write 1,000 words. In fact, as I started working on that book, I realized that even on a day when the words were hard to find, I could accomplish my mission within an hour. So, if I set aside an hour and a half each weeknight, I could hit my writing goal, that extra half hour spent doing all the other things a working writer has to do, like marketing, responding to emails and maybe tooling around with a short story.
On weekends, I shoot for 2,000 – 3,000 words a day. This way, I can finish ahead of schedule, giving me more time for editing later on. I know it sounds like a lot, but when you work at it all the time and get into a rhythm, it’s really not so bad. In fact, I’ve found that by writing on Saturday and Sunday mornings, before the day drains my brain, I can write far more in less time. The key is to get at least 7,000 words in a week so I can meet my goal of a full novel in three months.
Weekends are also a good time to catch up on days you might have missed during the week. Look, we all have lives to live and you can’t always find the time to write. Here’s what my past week looked like :
Monday – 1,900 words (I doubled up knowing that Tuesday was my day off, so to speak.)
Tuesday – nothing (It was St. Patrick’s Day and I’m Irish. ‘Nuff said.)
Wednesday – 1,100 words
Thursday – 1,000 words
Friday – 1,000 words
Saturday – 2,300 words
Sunday – 2,500 words
So, if my goal is 7,000 words a week, even taking a day off, I was able to write 9,800 words, putting me ahead of the game. Total time spent writing, marketing and other stuff – 10 hours. When you think of it, that’s not bad at all. I still had time to work, cook meals, watch movies, spend time with my family and friends and read. I read at least two books a week. I can’t function without my books.
Where do you find 10 hours? Look no further than your TV or YouTube or any other time suck. Turn ‘em off for a while. I promise, they’ll be there when you’re finished. Think of it as a reward for a job well done. What’s more important, watching housewife cat fights or creating your own work of art?
Some weeks are going to be far more productive than others. If you lock your mind on The Thousand Word March, you’ll always know exactly where you stand and what you need to do to accomplish your goals – all without having to become a crazed recluse.
Look, I know there’s no one-size-fits-all when it comes to writing. Everyone has to find their own way, just as they find their own voice. This is what works for me. If you’re struggling or feel intimidated by the blank page, give it a shot. The Thousand Word March can take you to some pretty amazing places.
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From my understanding, hell is a place where bad people go.
First drafts are places where hellish sentences, plots and characters lurk. When you edit, you’re a manuscript exorcist. The power of revision compels you! The power of revision compels you!
As imperative as the editing process is, I’ve seen plenty of aspiring writers stuck in revision hell. I know people who have been editing and tweaking their first novel for over ten years. Then there are people who think a first draft is all you need, forgetting that when you say first draft, that implies there must come a second, third, yadda-yadda-yadda. We all can’t be Robert B. Parker who obtained legendary status as a writer who loathed rewrites. Let’s consider him the outlier, not the standard.
When you edit, you have to set tight rules. You want to polish that lump of coal into a diamond, but it has no value if you never get it out to an agent or publisher.
When 2014 ends, I will have published 8 books in 3 years. I’m always working on something, so I can’t let myself slip into editing hell. But, I also can’t scrimp on revising each novel and novella.
Editing, to me, is synonymous with the word rounds. Each book will require several rounds of revisions. And when I say round, I mean going from start to end, re-reading and rewriting like a person possessed. Here’s an example of how I edited my upcoming novella, The Waiting.
First Round : Also known as the first draft. My main concern at this stage was getting the story down. Occasionally I would go back and tweak what I wrote the day before, but the theme in this round is always onward and upward! Hell, what’s pouring out of me at this point may not even make sense, but somewhere in that mess is the backbone of the book. The key is to power through and get to The End.
Second Round : This is where the hard work comes in. I read every line from start to end, making changes, wiping out whole sections, adding more, tightening plot points, checking for grammar, punctuation, etc. Of all the rounds, this is the one with the most heavy lifting. This is where the story truly comes alive.
Third Round : I have several trusted people who are my first readers. For each book, I’ll select two of them to read the manuscript. One looks at it like a line editor, finding all of my many mistakes, checking for continuity and basically making it look like I passed English class with flying colors. Another reads it to give me feedback on the story itself. They make suggestions on how to improve the story. Some parts need to be placed in earlier sections of a book, others tossed into a deep, deep pit. They’ll also point out sub-plots that my conscious mind wasn’t aware of, affording me the chance to further explore them and make the overall story stronger. The feedback from my first readers has a value impossible to quantify. I’m eternally in their debt.
Fourth Round : In this round, I take the line edits from my first reader and correct all of the mistakes. For me, this is the easiest round since someone has already told me what to do. I just need to follow orders.
Fifth Round : Now another very hard part. Scrambling the pieces of the story around based on my other first reader’s feedback. This can be a heavy rewrite that can take weeks, or a little less punishing that may only take all my free time for a week.
Sixth Round : After I’ve retooled the entire book, I have to read it again, making more revisions as I go. This can be heaven or it can be hell. If it’s heaven, it’s ready to go once I’ve reached the last page. If it’s hell, it means another round of edits.
Luckily, for The Waiting, I was able to stop at 6 rounds. Double lucky was that it was a novella and only a hundred pages. Sweet. Now, when I wrote my thriller, The Montauk Monster ,a book that was just under 100,000 words, I believe I went as far as 8 rounds. Remember earlier when I said you have to set editing rules? That was essential for The Montauk Monster because I only had 4 months to write and edit the book. If your goal is to be a working writer, you’re going to be writing your ass off, year in and year out. There’s no time to be trapped in editing hell.
Don’t let the multiple rounds process scare you. Believe it or not, you’ll like the book more and more with each round. You may even grow to love it! The passion you felt on writing the first page will be rekindled. Honest.
I’m not saying this is the way you have to do it. It’s just the way I do it and it’s been working…so far.
Anyone out there stuck in editing hell? You have a revision trick that could benefit the rest of the class? Come on, let’s hear it. When it comes to writing, old dogs learn new tricks every day. I’ll send a signed promo copy of the cover of The Montauk Monster to the first 10 people in the U.S. who add to the conversation (have to watch that postage! if you live outside the US, I’ll find something else for you).
How could I not share this great interview with my Samhain editor and all around swell guy, Don D’Auria!
Interview conducted by: Glenn Rolfe
Samhain Publishing editor and lead dog on the company’s horror line, Don D’Auria, has been in the business since the eighties. Driven by love of horror and the passion to bring this fictional evil to a world in dire need of great distractions, Don has brought the literary world of terror (not manned by a King or Koontz) back from the dead (in the mid-nineties with authors like Ramsey Campbell, Richard Laymon, and Jack Ketchum), only to watch his work sink in the great Dorchester Publishing debacle of 2010. He remerged in 2011 with Samhain and a boat load of amazing authors to once again conquer the horror world.
In 2011 Smahain author Frazer Lee’s debut novel, The Lamplighters, was nominated for the Bram Stoker Award for Superior Achievement in a First Novel. John Everson followed in 2012 with a nomination for Superior Achievement…
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So often, writers give advice on how to write (or not write) a book. It’s high-time someone gave a glimpse into where to bang those keys for your next novel.
The answer is simple – you can write anywhere! There’s no need to wait until you have that perfect ‘study’ with the mahogany desk, shelves lined with important books, bay window overlooking Mother Nature in all her glory. If you want to write, if the words just have to come out of you like that little guy from Alien, you’ll write anywhere you can.
My latest novel, Sinister Entity, was written all over the place. In a year’s time, I worked on it everywhere from New York, to Pennsylvania and Maine. I worked mornings, afternoons, nights, basically any time I could steal away to purge the story from my mind.
I started in the corner of my bedroom I call my office. Here is where I’m surrounded by all my stuff, the things that make me comfortable, my reference materials, signed pics of Elvira, yadda yadda yadda.
About a dozen chapters in, we went with my family to our annual trip to the Poconos. I woke up early every day to write downstairs in the living room and kitchen (which had a great view of the sunrise, by the way).
Then it was back to the home office. Before we knew it, summer hit and it was time to go camping, our my family’s version of camping that involves a cabin with cable TV, a full kitchen and shower. Again, I mostly worked mornings on the porch, smelling the surrounding forest and flicking dew drops and strange bugs from the screen.
That was a special year because we took 2 vacations. The second was to my home away from home and favorite place in the world, Maine. I wrote all times of the day, either on the back porch or by the lake. It’s especially cool and inspiring to write a horror novel in the very same town where Stephen King penned a few of his own.
Now all I had was the last fourth of the book to go. And after so many tranquil locations, where did I end up? My cramped kitchen, of course. Not sure why it is, but I seem to write best there. Go figure.
I also did some writing in an airport during a four hour flight delay and made quite a few trips to the library to tap out a few hundred words here and there. The thing is, I wrote wherever I was at the time. I didn’t have time to wait for the perfect moment or place. I simply wrote.
Now go out there and create!